When running a retail store, your commercial lighting is crucially important. That's because the lighting depicts your brand image and influences how much time your clients spend in your store. However, many retail store owners don't pay enough attention to their lighting, and they end up making costly mistakes. That's why you need help from qualified commercial electricians to ensure you get the job right.
Here are some commercial lighting mistakes to avoid in your retail store.
Failing to Include an Accent Light
Most people tend to install lights that ensure the overall visibility of the store. However, you need to have some focal lighting features that highlight the products you want to move fast. By doing this, you attract customers to these products and thus increase sales.
However, make sure that you don't put overly bright overhead lighting that could neutralise these accent lights. That's because customers will not get attracted to the products you need them to see. So, it is best to use enough overhead lighting to ensure the store is not dark, then add a few focal points to create a mood for your store.
Not Considering the Lighting Codes
Every state provides certain regulations regarding commercial lighting. For instance, the government may recommend using only a specific type of light in your space to increase safety. If you are not up to par with these regulations, you can easily get fined by the law enforcers.
Unlike your customers, the inspectors have a keen eye and will easily notice any irregularities with your lighting. Once you fail an inspection, you may have to pay hefty fines and be forced to install new lighting fixtures on your premises.
Forgetting to Consider the Overall Costs
When running a store, you'll want to increase the profits and reduce expenses as much as possible. One way to do that is by installing energy-efficient lighting fixtures. However, some retail store owners only go for the most attractive costs without thinking about how much electricity they consume. LED lights are considered the most energy-efficient, consuming only a fraction of what other types of lights consume.
Another cost element to consider is the maintenance costs of the commercial lighting you choose. Keep in mind that some fixtures may be cheap upfront but will require regular replacement. So, you may end up paying more for them in the long run than if you invested in quality lighting fixtures.
The commercial lighting mistakes mentioned above come at a cost. That's why you need the guidance of qualified commercial electricians to ensure you properly illuminate your store.